Provider overview Aviva

Aviva is a household name, this insurance giant has been for quite a while tracing its roots all the way back to Hand in Hand Fire & Life Insurance Society in 1696. This company has its headquarters in London and is the 6th largest insurance company in the world. In the UK it is the market leader in general insurance as well as life and pensions, it is also well known in Continental Europe, North America and Asia.

In recent years Aviva was created by a merger between Norwich Union and CGU plc in 2000 with the Aviva name being adopted in July 2002. From this stage in its life Aviva went from strength to strength acquiring RAC plc in 2005 and AmerUs Group in America in July 2006. This acquisition strengthened Aviva’s grip on the American market considerably.

It wasn’t until 2009 that Aviva changed from the Norwich Union name in the UK, this was launched by a multi million pound advertising campaign staring a number of celebrities including Bruce Willis and Alice Cooper.

Aviva offer a number of services to the public, these include car, house, life and home insurance with a number of offers on their products including 50% off home insurance bought online. Aviva also offer a variety of pension packages, annuities and equity release. Savings and investments are another aspect of their services that Aviva are well known for with investment bonds and ISAs.

On top of this Aviva have done a great deal of work in communities, working in partnership with Railway Children on their Street to School programme raising awareness of run aways and their plights aiming to get them back in to education.